how you’ll spend any funds raised beyond your target. Make that amount your funding target, and outline how you plan to use it. Identify how much money you need today to move your business to its next milestone tomorrow. Start small if you’ve never run a campaign before. Very few companies raise all the money they need in one step. Don’t raise 100% of your funding goal in one campaign. Invite the world to be part of the amazing venture you’re leading.Ģ. Rather than asking for money, invite the world to be part of the movement, project, or venture you’re leading. By funding a bicycle cafe in their neighborhood or a new educational children’s toy, people are collaborating in unprecedented ways in the creation process. Instead, treat your campaign as an opportunity to be part of an effort to change the world. Guilt is a weak motivator and begging sends the wrong message. But when launching a campaign, the biggest mistake I see people asking for money. Your backers are your extended team, your alpha customers, and your evangelists. Keep them in the loop so that when your doors open for business they’ll be the first to shout it to the world and bring new supporters with them. Did team members join? Did you establish new partnerships? Are you launching a brick-and-mortar business? Your backers are your extended team, your alpha customers, and your de facto evangelists. As your campaign progresses, keep your backers updated, not only on fundraising progress, but on your venture as a whole.
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